How Best-in-Class Companies Use Sales Playbooks to Align Sales and Marketing, Increase Revenue & Win More Business

New research by the Aberdeen Group concludes that “Best-in-Class” companies are deploying sales playbooks to better align sales and marketing--and drive additional revenue.

Sales Playbooks: Achieve Sales & Marketing Alignment

Aberdeen Research Brief: Sales Playbooks

Sales Playbooks: How the Best-in-Class Connect Marketing & Sales through the Entire Selling Lifecycle. This Research Brief focuses on sales playbooks as an effective solution which both marketing & sales executives can deploy toward optimal corporate results.

How to successfully build Sales Playbooks

SiriusDecisions Research Brief

Sales Playbooks: The How. This free research brief by SiriusDecisions describes step by step how to successfully build Sales Playbooks with the collaboration of sales and marketing.