Style or Substance - Could You Have It All?


Posted By Kathy Kliskey | Jul 29, 2015


That age old question – style or substance, which would you rather have? This question assumes of course, that you can only have one or the other, not both. Why? Is it that rare to find someone who embodies both? For those who believe you can’t have both, which would you choose?

If you are talking about proposals, RFPs, and sales presentations, how can you make that choice? You know that substance is monumentally important. Without substance, you don’t stand a chance. But, you also know that first impressions count. When your proposal is lying on the desk with proposals from nine competitors, you know yours has to stand out or you could be eliminated on looks alone. You can’t let that happen, right? Does that mean you choose a solution that offers great eye appeal? You could, but once the reviewers move past the front cover, what will they find? If your proposal solution offers style over substance, how persuasive are your actual responses to the proposal questions? How easy was it for you to find those answers in the first place? Are you sure you have the latest and greatest information in your proposal or did you have to use what you could find and hope that it’s accurate? Is style really worth that risk? Luckily, you don’t have to take that risk or make that choice because there is a solution that offers both style and substance.

These companies found their solution in Qvidian and we are excited to welcome them:

1,200 others before them also found Qvidian and when they did, they found style and substance and more. Qvidian’s origins are in the proposal field, but our expertise extends far beyond RFPs and proposals. Qvidian is the innovator in sales execution solutions including customized presentations, content management and guided selling. One of Qvidian’s sweet spots is managing complex data easily, securely and creatively. I have to say “one of” because Qvidian excels on many fronts. When talking about substance, Qvidian wrote the book – literally. Tom Sant, Co-founder of Qvidian penned Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts to help companies see how they can succeed at higher levels by focusing on the prospects’ needs, writing to those, and increasing their awareness and management of other critical elements.

When companies choose Qvidian, they get style and substance, and more:

  • Peace of mind
  • Ease and confidence
  • Respect of their colleagues
  • Security and ease around audits
  • Incredible time savings
  • Invaluable cost savings

One of Qvidian’s enterprise customers saw the value of Qvidian and wanted to extend the resource to the company’s partners. He put together a cost justification for executive management and when he did, he was shocked to see that in saving their partners just one hour of time each week this customer is recognizing a 5,000% return. Their partners saw the value not only in time savings, but in the substance and style they could achieve and stated “We want it now!” Because of the difference offered by Qvidian, they felt they couldn’t bid without it and went on to say, “If we had Qvidian we could bid.”

Tweet This!

Style or Substance - Could You Have It All?:

When you experience the Qvidian difference, you, too, won’t want to work without it. Luckily for our customers, those who are brand new and those that have been with us for years, they have the benefit of style, substance and a whole lot more.