- CUSTOMER SUCCESS
New Year, New Start: Resolve to Have More Conversations
Posted By Kaitlyn Myers | Jan 02, 2014
So with the close of 2013 and the arrival of 2014, there are all sorts of promises (dare I call them resolutions?) as we all look toward the fresh start of a new year. What am I resolving to do this year? It’s applicable to both the selling world and personal life: I’m promising to have more conversations.
Does that mean I plan to talk more? Absolutely not! (Cue the audible sigh of relief from my colleagues). It means that I want to do less talking and more conversing; really understand what people are saying and what they are trying to tell me.
This resolution hit me after my um-teenth vendor pitch before the new year. As a marketer, I get a flurry of phone calls of vendors wanting to pitch me their services – lead lists, marketing automation, demand gen programs, etc. And almost every call goes the same – the vendor talks at me rather than with me.
For a sales person, this would lead to more efficient and effective conversations with prospects. This will allow them to truly understand my business problems and not just provide generic product overviews that do not apply to me. Every business situation is different and therefore every selling situation is unique. Shifting to genuine, back-and-forth conversations will allow for better communication of the value of our solution.
And in my personal life – having better conversations (instead of just talking “at” someone) will strengthen relationships with friends and family.
Do you have any resolutions? How are you going to make 2014 different than past years?