The Missing Piece of the Puzzle: Content Automation

 

Posted By Qvidian | Sep 17, 2015

 

Rapidly changing buying patterns are affecting more and more organizations’ growth, and it is clear that selling content is a very important component in the sales process for companies to achieve their goals. However, that selling content must be accurate, frequently updated, and easily accessible to 

content automation

selling teams in order for them to serve up the most relevant assets and specific to each selling situation. Personalization has also become the de facto necessity in selling, and buyers not only want it, they need it for them to navigate what is often a team buying experience. In addition to personalized content, the ability to easily find, assemble, and deliver this content is also critical. Connecting these dots also sets for the foundation to measure what works well and what doesn’t, in order to improve and replicate across the entire organization.

The world is now more interconnected than ever. Comparatively, the disperse teams across a sales organization are interconnected through selling content. If created and managed effectively, content automation allows for a smooth selling process, advancing your organization’s top and bottom-line. Without content automation however, your selling efforts are grounded in the past, halting progress through the inability to personalize and sell faster. This does not have to be a Herculean effort to streamline content automation. It does however require a strategy that leverages technologies to support it, whereby reducing complexities and improving productivity.


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The missing piece

While our first annual Content Automation Trends report validates that content automation is a key contributing factor to any selling strategy, the overarching selling strategy itself must be on point in order to win repeatedly. Strategic end-to-end sales execution is a methodology that incorporates vital selling tactics such as content automation to both maintain and perfect effective selling. To learn more, access our 2015 Sales Execution Trends Report and go beyond tactical selling in the direction to a complete selling transformation.