Make Your Proposals Sing: What Proposal Writers Can Learn from Songwriters


Posted By Kathy Kliskey | Feb 22, 2016


Nashville, Tennessee, was recently crowned the winner of Travel + Leisure readers' poll for destination of the Year. Nashville is known for their live music culture, passion for food, boutique shopping, crafted cocktails, and more. We can't say enough good things about Music City so we decided to get a local's perspective who also happens to be speaking for us at Connect 2016. Her session on "Make your Proposals Sing: What proposal writers can learn from songwriters" will have you catching the Nashville rhythm in no time. 

Welcome to Nashville—also known as Music City U.S.A., Guitar Town, and The Songwriting Capital of the World! Musicians from all over the world move to Nashville—to the tune of 80-100 people A DAY—to get better at their craft, collaborate with other songwriters, and leverage opportunities to get in front of music industry decisions makers. The songwriting community is inclusive and supportive here—more so here than in any other music hot spot in the world. And when we get here, we fall in love with this town, its people, and everything it has to offer and we never leave. I’ve been here for 20 years and will likely be here for another 20. In the words of songwriters Reed Nielsen and Jeffrey Steele, “this is my town, na, na, na, na, na” (a top 5 hit recorded by Montgomery Gentry in 2002).

Want to Know What You Don't Know?

We discuss the “Seven Deadly Sins of Proposal Writing” explaining why they cause chaos and how to avoid them.


I could go on and on about Nashville, but I’ll go ahead and get to the point. A songwriter has about three minutes to get a message across—akin to page limits. Songs must be succinct. They must flow, tell a story, and evoke an emotion. They must get your attention and keep it. Sounds familiar, right? I’m a songwriter and I’m a proposal writer. In my session, What Proposal Writers can Learn from Songwriters, I will take you through a unique and fun way of exploring what it takes to write a hit! We will talk about…

1. Connecting emotionally
2. Making an impression
3. The art of persuasion
4. Standing out in the crowd
5. Dedication to your craft

We’ll also have fun with music, lyrics, and blow up microphones! We’ll get back to the heart of every proposal—the message.

Robin Davis, CF APMP Fellow, Metre – Robin owns and operates a sales operations consultancy, helping clients build the foundation required for sales success. She specializes in proposal development and management, strategic messaging, process definition and deployment, and implementation of sales support tools (e.g., Salesforce, Qvidian). She also helps sales leaders better understand their market, develop strategic sales plans, and measure and report on business metrics. Robin is a popular and engaging speaker and holds several leadership roles in APMP including leader of the Healthcare Industry Task Force, co-leader of the Commercial Community, and is a former member of the association’s International Board of Directors.