Making Proposals Great Again: The Donald Trump Effect

Steve Snow | May 3, 2016
Love him or hate him, The Donald’s approach to messaging is unique in a world of ‘political speak.’ What can we learn from Trump’s direct (some might say ‘brash’) communication style? Since we’re in the midst of a political season, I thought it would be fun to see how U.S. politicians’ speech has evolved over time. After all, politicians are highly aware of how they can persuade voters; and the art of writing sales proposals is also all about persuasion.
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Executive Summaries: The Least Understood Part of Proposals

Executive Summaries: The Least Understood Part of Proposals

Steve Snow | Aug 28, 2014
Perhaps it’s the name that confuses us—Executive Summary. We hone in on the word summary, when the real focus should be on the word executive. Personally, I prefer the term Executive Overview.
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Punctuation

Punctuation: The Roadmap for Clear Writing

Steve Snow | May 16, 2014
Have you ever driven cross-country? How hard would it be to get from L.A. to NYC if there were no road signs or highway markings? There’s no telling where you might end up! Punctuation is the roadmap that helps readers navigate from point-A to point-B in your sales proposals and sales correspondence. 
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Using Words with Purpose

Using Words with Purpose: Purposeful Language for Powerful Proposals

Steve Snow | Apr 15, 2014
What’s in a word…a phrase…a sentence…a paragraph? Frankly, quite a lot. Language is more than spelling, punctuation, sentence structure and grammatical phrasing. Language is about tone, feeling, understanding; effectively communicating ideas and thoughts with other human beings.
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